PlanWebs Web Design, Online Media & Marketing

SEO

Meta Robots WordPress plugin - Adds meta tags automatically to posts

Aizatto’s Related Posts - Adds related post information to posts and feeds

Cross-Linker - Set up commonly used words to link to posts or redirects (also useful for affiliate links)

Sitemap Generator - Automatically builds and HTML style sitemap

Google (XML) Sitemaps - Automatically build and ping multiple sitemap services with an XML file

HeadSpace 2 - A monster plugin that lets you rewrite titles, meta data, and host of other features watch the video on the page for the full list of features

SEO Title Tag - Don’t need all the power of Headspace try SEO title tag

SEO Slugs - keeps slugs from becoming too long Continue Reading »

The New York Times
Display advertising may suffer as the economy slows. Mixed results from the likes of Yahoo and Time Warner indicate that online publishers may be getting less money for the ad space they sell. More and more advertisers are opting for automated targeting and delivery through cheaper advertising networks instead of buying directly from expensive publishers like Yahoo. And the cost continues to go down, dropping 23% from March to April, according to PubMatic, a technology firm that runs an online pricing index. The drop was even steeper among large Web publishers, falling 52%, according to the firm.

If those figures are accurate, the rest of 2008 will be painful for big media firms whose online services depend mostly on display advertising. That lengthy list includes Yahoo, AOL, Viacom, News Corp., The New York Times Co., Disney, CBS, NBC-Universal, CNET, and many others. As Sanford C. Bernstein & Company analyst Jeffrey Lindsay says: “The weakest form (of online advertising), the one that’s most susceptible to a downturn - and this is what we’re seeing - is display advertising,”

Lindsay added that recession fears might actually be a boost to some media companies, such as those depending on automated advertising systems like search. “In a moderate or even quite severe downturn, online advertising actually improves, because people switch their advertising budgets out of traditional advertising formats - TV, radio and print - and move more online because it’s got higher performance, it’s cheaper and it’s more measurable,” he said.

Google passed Yahoo in its share of monthly visitors in the United States for the first time this April, buoyed by growth in search and YouTube videos, according to ComScore statistics released Thursday.

However, underscoring the variability of this sort of measurement, which extrapolates overall data from the usage of a “panel” of users at home and work, ComScore rival Nielsen Online released its own data as well with some different results. Although it also showed Google as No. 1 in terms of unique users, it said Google passed Yahoo way back in January 2007.

ComScore said Google sites had 141.1 million unique visitors in April, a tad ahead of Yahoo’s 140.6 million. Microsoft was in third at 121.2 million, with AOL at 111.3 million.

Nielsen’s data showed Google at 128.2 million, Microsoft at 122.1 million, and Yahoo at 117.1 million.

Nielsen also provides information on time spent at the sites, though. There, Yahoo leads its rivals with 3 hours and 9 minutes per month, but AOL owner Time Warner leads Yahoo at 3 hours 40 minutes per month.

Microsoft’s usage was 2 hours and 17 minutes, and Google was 1 hour and 47 minutes, Nielsen said.

Stephen Shankland

Despite earlier speculation that the online ad space may be spared the effects of a downturn, the fallout from the soft economy appears to have reached the online advertising industry, dragging down monetization rates across many segments.

According to the May edition of the PubMatic AdPrice Index, publisher monetization across the board has dropped by 23% during the past month. The reason? The growth in online advertising is slackening, causing ad network payouts to fall.

The index shows that eCPMs for large Web sites (more than 100 million page views per month) dropped 52%, from 38 cents in March to 18 cents in April. Medium Web sites (1 million to 100 million page views per month) were nearly flat, with monetization dropping from 34 cents in March to 33 cents in April. Small Web sites managed to weather the storm, increasing monetization from $1.17 in March to $1.29 in April. Continue Reading »

E-Commerce Times
Peter Hamilton lists some guidelines for creating and promoting online video–and makes the case for why clips may be the best link bait ever.

But we’re not talking about your standard UGC, or even semi-professional company interview. Hamilton says that the quality of the video counts — from niche-specific how-to videos, to footage of the annual charity softball game. “The quality of content will directly impact the rest of the campaign, just as the quality of written content attracts links,” he says.

Factors like image resolution and audio clarity are non-negotiables for video link bait–because if viewers can’t understand the dialogue or have trouble making out the images, they won’t watch (or share). “Though amateurs have produced some of the highest-viewed online videos on YouTube and other posting sites, the audio and image quality is always such that the message is clear,” Hamilton says.

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