Feb 29 2008

SEO

Published by PlanWebs

There are many aspects about SEO. There are on-page procedures such as optimizing meta tags,
titles, page copy, urls, alt tags and so on. Another important aspect is off-page seo which is to obtain quality inbound links
to your site. This normally involves directory submission, article writing and submission, competition analysis,
social media marketing, blogging, etc.

One element of SEO that can be easily overlooked is building of a web site that is not only “user friendly” but also
“search friendly”. Search friendly means that the search engines can crawl and spider your site
to index it to the search engines database.
After all, what use is getting thousands of inbound one way links to your site, if your site is not user or search friendly?

There are a number of things to be considered when building a user and search engine friendly web site:

1. Use as much text as possible in the form of HTML - Search engines like plain text. They are not able to read images,
video files, audio files or flash, so try to not use too much of these in your site design.

2. Make your urls understandable - This means creating urls such as www.mysite.com/about-seo.html and
NOT www.mysite.com/about/seoarticle09876R.html. As you can see the first url is not only “user friendly” but is
also “search engine friendly”.

3. Structure your site well - This means making your site as flat as possible. Instead of structuring your site in way that
an user has to click 10 times before reaching their target, try to make the content a maximum of 3 clicks away or less.

4. Design your site for users NOT search engines - As much as possible treat the search engines as if they were human beings
manually reviewing your site for content to index. If it is easy for humans to find what they are looking for on your site,
logic says that the spiders will also find what they are looking for and index it. The more “obstacles” you put in the way
of spiders, the slower your site will be crawled and indexed.

5. Content is king - Great content has many benefits, after all, that is what visitors are looking for, even the search engines.
The search engines job is to find “relevant” search data.

The more relevant content you have the more opportunity you will have to be welcomed by the search engines and also by visitors.

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